Remember the transient nature of sizzle. Unless you only want opportunistic play on the uniformed optimism of others who will overvalue the business, look straight to the business fundamentals.

Look for a fundamentally sound business model that can be profitable. Cut through the flash and get to the substance.

Forget sex for the long haul. Seek sustainable product and/or business models. If they don't have a good model, no amount of investor cash can fix it.

Determine the presence of a workable business/cash management plan that leads to a self-sustainable business.

Look for management that uses cost-effective organization thinking. They will maximize every bit of value in your investment.