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Creativity and Innovation for Business

 Skills Training

Creativity and innovation are the key to success in the new millennium.

Following are course outlines for two-day introductory, three-day introductory, and five-day - facilitator courses in Creativity and Innovation for Business.  Content is customized and targeted for each client.

Summary: This training will provide the participants with skills that will allow them to understand and apply the process of creativity and innovation.  Further, they will practice tools that can greatly enhance creativity and effectiveness in problem solving.  Participants will be able to apply these skills both personally and professionally.

Two-day Introduction to Creativity and Innovation (~13 hours over two days)

Recommended for all managers and staff who participate in decision-making, concept or product development, and/or problem solving. 

 Purpose: To enable the participants to:

q       Understand their personal role in creativity and innovation

q       Understand key elements of the environment relating to creativity and innovation

q       Use tools that enhance creativity

q       Make better decisions individually and as a team member

q       Learn powerful techniques for solving and preventing problems

q       Move from issues and questions to solutions and answers

 Content: Includes elements of the following:

q       The four facets of creativity and innovation
o
      
Person
o       Process – tools
o
      
Environment
o
      
Product - outcome

q       The Creative Problem Solving model

q       Positive approaches to pitfalls and how to be creative and/or problem solve

o
      
Challenges
o
      
Messy or unclear problems

q       Understanding the situation

q       Generating options

q       Evaluating options

q       Getting to action plans

 Format: A balanced mix of lecture and interactive small-group training with about 80% of the time spent in instructor-led hands-on activities.

The meeting space should private and of adequate size to allow both lecture presentation and for small groups to work.  Each group (from 4 to 8) will require chairs, flip charts with easels, tape, markers, Post-it® notes (3" by 5"), and wall space to post their charts.

Three-day  Introduction to Creativity and Innovation (~20 hours over three days)

 Recommended for those who will benefit from enhanced creative skills and those who have no time to waste while building consensus, communicating, and/or decision making with others.

 Purpose: To enable the participants to:

q       Derive the benefits of the two-day course plus

q       Be more comfortable with the concepts and methods plus

q       Be more effective participants and leaders in group decision making

 Content: Include elements of the following:

q       Everything in the two-day course plus

q       More hands-on time with tools plus

q       Tools for consensus building

q       Tools for decision making

q       Practice with real issues from start to finish – through writing action plans

Format: A balanced mix of lecture and interactive small-group training with about 80% of the time spent in instructor-led hands-on activities.

Five-day course for Creativity and Innovation

Recommended for all managers and staff who participate in decision-making, concept or product development, and/or problem solving. 

 Purpose: To enable the participants to:

q       Lead and facilitate creativity and innovation sessions. 

Content: Includes everything in the three-day course plus extensive practice in using and facilitating Creative Problem Solving and creativity and innovation sessions.

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These are not “canned programs.” 
They are all tailored to meet specific needs and circumstances of the client.

About the Author and Presenter

Steven Martin is the founder and president of Business Solutions – The Positive Way, an international training and consulting firm based in the sunny south-west.  His B.Sc. in engineering is supplemented by a Master of Science in Creativity and Innovation from the International Center for Studies in Creativity at The State University College of New York at Buffalo.  He is one of fewer than 500 people in the world with this degree. 

His a member of the adjunct faculty of the International Center for Studies in Creativity. 

With 30 years of real-world business experience, he has held executive positions in large and small companies around the country.  He has managed, lead, and trained thousands of people around the world.  He is a published author, professional speaker, patented inventor, and highly skilled corporate trainer.  He teaches Creative Problem Solving, his proprietary Profit Improvement Process, and select management development topics.  He also performs specialized business consulting.

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